Ikea | Roommate Rumble

Ikea's Roommate Rumble Campaign tackles college's biggest problem:

Roommates.

Direct Mail

Ikea mailed incoming college students a stack of coupons.

Each coupon presents a situation they might run into with their new roommate, and showed them how Ikea could help them out.

Social Media Game

 
 

The Roommate Rumble game is a Facebook application that allows roommates and friends to have it out!

The twist is that instead of attacking each other, the 2 characters are only able to perform acts of friendship, working together to lower the rage bar at the top.

01_Intro_400px.gif

The rumble starts! The game takes inspiration from classic fighting games, which many college students grew up with.

Player 2 starts off the round by giving a gift!

Player 1 reacts with a paralyzing, and beautiful, smile.

04_High-Five_400px.gif

The 2 players finish off the round with the ultimate move: the mighty high five!

By working together, they were able to destroy the rage bar, earning each of them a real life coupon to use at Ikea. Each player can customize their avatar, and matches can be recorded and posted on each other's wall.